Inform Business

Letters

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Several letters to the editor are presented in response to articles in previous issues in 2008 including the advertising campaign for the Terminal 5 (T5) of British Airways PLC (BA) in Great Britain in the August 13 issue, the standard portion of food across the country and the reduction in size of existing products during tough economic times. opinion Do you expect to pay less for premium TV slots in a downturn? Tom Hings, ^ ^ director, brand marketing, Royal Mail No. Premiums for the top shows on television will remain this autumn, even though TV revenue isdropping. Rates for TV slots arc alwayslinked to ove rail market demand and with the current forecast softness in the TVmarket across theautumn it is nosurprise that prices for high-ratingslots are slackening. Ot course, 1 would expect to pay less for premium TV slotsduringa downturn,though 1 appreciate thattheowneroftheadslots may not want me to pay less.

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