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Sign of the Times

The Encyclopedia Britannica |

In Brief...

The article focuses on the emergence of digital signages in the foodservice industry in Canada. Tim Hortons' high-resolution liquid crystal display (LCD) screens, which show all kinds of digital imaging promotes various products and regional programs. "Our high-resoiution LCD screens show all kinds of digital imaging,'" says Rachel Douglas, spokesperson at Oakuille, Ont. " The new digital signage system has been installed in all of Tim Hortons' standard locations, some 2,100- plus stores, making it one of North America's largest net- works. , "narrowcasting" technology displays Hortons and get 10 cents off the price of your coffee," says Douglas.

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