LL Bean kicks off Signature brand
LL Bean hopes to attract younger customers to its Signature brand
L.L. Bean hopes to attract more younger customers through its Signature line.
The Signature label, which launched Monday, is aimed at taking L.L. Bean's classic style elements and give them a modern look that's meant to be slimmer and hipper.
Creative Director Alex Carleton once worked for Abercrombie & Fitch and Ralph Lauren and later founded the Rogues Gallery line of urban chic clothing. He was then tapped to provide a new interpretation of L.L. Bean's style.
L.L. Bean, the online and catalog retailer, will distribute more than 2 million copies of the 48-page Signature catalog nationwide.
Copyright 2010 AP News
