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The value of experience

The Encyclopedia Britannica |

In Brief...

The article reports on the new recruitment strategy by the British Army. This is the new interactive and experiential marketing methods by the Army. Analysis News The value of experience The Army is banking on interactive marketing to bring in the recruits it needs, writes Joe Thomas lie British Army's rccriiitmcnt strategy has taken a new turn, with its embrace of interactive and experiential marketing methods.

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