Summary Box: P&G's "future friendly" pitch

"FUTURE FRIENDLY" — Procter & Gamble, the world's largest consumer products company, will put more of its marketing muscle behind environmental efforts and conservation education.

SAVE ENERGY, SAVE MONEY — P&G says research shows strong consumer interest in products that can benefit both the environment and their household budgets.

NEW LABELS, COUPONS — P&G's campaign, besides TV and online ads, will include labeling for products in stores and special coupons.