VANISHING ADS
Global advertising spending is poised to slump 6.9% this year--the most in a generation, according to an Apr. 14 forecast from ZenithOptimedia, a unit of giant Publicis. In the U.S., spending across major media will fall an even more precipitous 8.7%, reflecting the hit corporate profits are absorbing in the recession. The one bright spot will be digital: Online spending is expected to increase 8.6% worldwide. But that's still a far cry from the 21% growth of online ads in 2008. (ZenithOptimedia)
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